TOTO to Debut Immersive WASHLET Showcase at HIX 2024
11/4/2024Elevating Hospitality: TOTO Debuts at HIX
A Sensory Journey Through Japanese Architectural Design
Renowned Japanese bathroom manufacturer TOTO makes a striking appearance at HIX London. Set within a specially crafted 45-square-metre pavilion, TOTO showcases its iconic WASHLET® collection, providing architects and hoteliers with an immersive, meditative experience.
Designed by acclaimed architects Squire & Partners, the TOTO Tea House features contemporary woven wire and wood mesh.
Aligned with the HIX theme of "exploring places and spaces," TOTO’s installation promises an authentic cultural journey, highlighting the brand’s capacity to elevate spaces with unique guest experiences based on Kaizen—the Japanese philosophy of continuous improvement.
Stand No: E11
In Praise of Shadows
A profound influence on TOTO’s HIX installation is In Praise of Shadows by legendary Japanese author Jun'ichirō Tanizaki. This seminal work, revered by architects worldwide, explores the powerful allure of shadow and subdued lighting within traditional Japanese culture.
Tanizaki's reflections on Japanese washrooms—often nestled in secluded, dimly lit spaces—highlight a design ethos that promotes deep tranquility and introspection. TOTO’s stand echoes this precise philosophy, utilising natural shadows, raw materials, and ambient lighting to create a calming, immersive experience that offers a fresh perspective on our most private daily rituals.
The Pinnacle of Innovation: NEOREST WX
For this exclusive event, TOTO unveils its latest architectural masterpiece, the NEOREST WX. This state-of-the-art flagship model is meticulously designed to subtly conceal its highly advanced functionalities within a flawless ceramic silhouette.
The premium WX embodies TOTO’s greatest achievements in automated hygiene and user comfort. Since its global introduction, the WASHLET® has sold over 60 million units worldwide, cementing its status as an absolute staple in both luxury hospitality venues and private sanctuaries.
The NEOREST WX: Where advanced technology disappears into award-winning design.
The Choice of Iconic UK Hotels
Setting the Standard in Luxury Hospitality
Since entering the European market in 2009, TOTO has established itself as the uncompromising mainstay in the luxury hospitality sector. Prestigious five-star hotels across the UK consistently specify the WASHLET® to elevate their ultimate guest experience.
The rapidly expanding range of WASHLET options now allows for unprecedented versatility across the hotel industry, catering seamlessly to diverse, high-end interior design requirements.
The Dorchester, London — One of the many prestigious properties featuring TOTO.
About HIX – Hospitality Interiors Experience
HIX is Europe’s premier exhibition for hotel design, bringing together elite interior designers, architects, specifiers, and hotel operators for an immersive celebration of contemporary hospitality. Discover how TOTO can elevate your next commercial or residential project.
