TOTO London: A Showroom Becomes an Immersive Brand Experience at CDW 2026

Originally opened in 2010 on St John Street in the heart of London’s leading design district, TOTO's London showroom has been entirely redesigned and rebuilt from the ground up. Officially reopening on May 20th for Clerkenwell Design Week 2026, the transformed space brings together Japanese craftsmanship, circular design, and advanced bathroom technology within a multi-sensory environment created for the international design community.

The newly redesigned TOTO showroom in the heart of London's architectural district, Clerkenwell.

A Global Platform for Specification

Conceived as far more than a traditional product display, the new TOTO London showroom presents a carefully choreographed journey through material, atmosphere, and experience. The space is organised into two distinct yet interconnected environments: one dedicated to the UK market, showcasing collections tailored to European residential and commercial requirements, and a newly established Global section—the first of its kind for TOTO in the UK.

The Global showroom products include a variety of the NEOREST Zone range, Scene of Four Seasons coloured washbasins, and a selection of luxury showers. This is a significant strategic milestone. For the first time in London, architects and designers can access TOTO’s internationally available collections in a unified setting, enabling specification for global hospitality and high-end residential projects across Europe, the Middle East, Asia, and North America.

A bright, open space designed to connect London's architectural community with global TOTO collections.

Material, Sustainability, and Sensory Experience

To bring this vision to life, TOTO partnered with Zurich-based MACH Architektur AG. “The full renovation of the TOTO London showroom was a project to elevate the brand’s 16-year journey in London to its next stage,” explains David Marquardt, Founding Partner of MACH. “The core design concept is the quiet calm of Japan and the face of the local community. Our goal was to redefine the showroom as a space where visitors can truly understand, connect with, and experience TOTO.”

Sustainability is embedded within the design process itself. Throughout the interior, Yoshino cedar veneer—sourced from responsibly managed Japanese forests—is used extensively across walls and bespoke fixtures, creating a restorative atmosphere. Rather than discarding the past, a bespoke terrazzo counter was produced using recycled fragments of sanitary ceramics previously on display, transforming waste into a refined and durable surface. Similarly, original timber slats from the former showroom were carefully integrated into the new layout.

The Customer Experience Toilets

At the heart of the showroom is a sequence of Customer Experience Toilets designed by renowned architects Squire & Partners. Envisioned as a three-room journey—Clay, Timber, and Stone—each space is defined by natural materials and a distinct sensory character.

Texture, lighting, sound, and fragrance work in harmony to create calm, immersive spaces that demonstrate how considered design can elevate everyday rituals. Advanced Lutron lighting controls enable visitors to explore different lighting moods, reinforcing the philosophy that the bathroom should be an environment designed for ultimate wellbeing. Tim Gledstone, Senior Partner at Squire & Partners, notes: “Material, light and proportion were carefully composed to create spaces that feel intuitive, calm and distinctly human.”

Interactive displays seamlessly merge state-of-the-art hygiene technology with natural, calming materials.

Technology, Inclusivity, and Cultural Exchange

Innovation is made tangible through a dedicated Technology Exhibition Zone. By exposing the internal mechanisms and performance systems of TOTO toilets and WASHLET® products, the installation enables designers to better understand how precision, hygiene, and comfort are achieved. The space incorporates a refined surface material developed by Artellion DNP, featuring a subtle washi-inspired pattern that gently shifts in response to light.

The showroom also introduces a future-focused accessible toilet proposal, exploring how inclusive design can move beyond regulatory compliance to meaningfully improve everyday experiences for people with disabilities through intuitive operation and integrated technology.

Connecting the various spaces, a Japanese courtyard garden inspired by karesansui (dry landscape design) creates a moment of calm within the visitor journey. Composed of stone and raked gravel, it embodies the Japanese concept of ma—an intentional use of space that encourages balance, simplicity, and reflection.

Masterpieces on Display

The true stars of the showroom remain the pioneering WASHLET® and NEOREST® collections. Visitors can explore the flagship NEOREST WX1 alongside the Zero Dimension bathtub, representing the absolute pinnacle of luxury bathroom wellness.

The ultimate wellness space: TOTO NEOREST WX1 paired with the Zero Dimension Bathtub.

The WASHLET RW installed in the showroom's Customer Experience Toilets, allowing visitors a fully immersive, functional experience.

Every TOTO WASHLET supplied by Tooaleta is WRAS Certified. WRAS (Water Regulations Advisory Scheme) approval confirms strict compliance with the UK Water Supply Regulations, guaranteeing a safe, legal connection to the UK mains water supply.